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Post Event Summary

The 5th Baby, Kids & Family Expo Philippines, the country’s biggest family event dedicated to nurture family development and childcare, held successfully its 5th Edition on September 03-04, 2016 at Megatrade Hall 1, SM Megamall, Mandaluyong City, Metro Manila, organized by Mediacom Solutions Inc.

The exhibition attracted over 10,000 visitors, 88 exhibitors featuring over 150 international and local brands of top Baby, Kids, Pregnancy, Parenting and Family Products and Services, spread across 1,384sqm of exhibition space. The Baby, Kids & Family Expo Philippines caters to modern parents looking for reliable and safe products and services for their bundle of joy, as well as industry professionals who like to meet face-2-face with new international and local suppliers.

The show has been a great launching platform for international brands from Korea, Taiwan, Singapore, Malaysia, Japan, Mexico and USA to access the fast growing baby and parenting market in the Philippines and the Association of Southeast Asian Nations (ASEAN).

We would like to thank all sponsors, exhibitors, partners, speakers and visitors who made the 5th Baby, Kids & Family Expo Philippines a great success.

The 6th Baby, Kids & Family Expo Philippines is set to take place on September 02-03, 2017 at Megatrade Hall 1, SM Megamall, Mandaluyong City, Metro Manila.

2016 Numbers

Opening Ceremony

The 5th Baby, Kids & Family Expo Philippines Opening Ceremony was attended by Philip Daniel Liwanag and Stanley Co, Sales Executives of Wilkins Water; Mary Grace Sangil, Area Coordinator & Leader of Pampers; David Abrenilla, CEO of Mediacom Solutions Inc. and Founder of Baby, Kids & Family Expo Philippines; Risa Aoki, Owner of Japanese Harmony Inc.; Jason Khu, Brand Manager of Johnson & Johnson; Christian Raeuber, Director of Mediacom Solutions Inc., together with the Philippines’ beloved bee, Jollibee.

Sponsors and Exhibitors

The 5th Baby, Kids & Family Expo Philippines would not have been possible without the support of our valued Sponsors. We would like to extend our gratitude to the following Sponsors: Wilkins Water, Pampers, Belo Baby, Johnson & Johnson and Faber-Castell.

Parenting Talks

The 5th Baby, Kids & Family Expo Philippines (BKFEP) provided free parenting talks to expo visitors. To start the parenting talks lined-up for two days, Patty Laurel-Filart, Belo Baby Mom Ambassador, opened with a talk on “How To Take Care of Your Baby’s Skin”. This was then followed by Save The Children’s Health & Nutrition Advisor, Dr. Mads Parawan, as he shared on “How to Prevent Malnutrition and Improve Your Loved One’s Nutrition”. Pamela Magallon, Proprietress and Breastfeeding Ambassador of Bosom Buddy, shared her hands-on experience about “Effective Relaxation and Sleeping Techniques for Babies” which was then followed by Dr. Cesar Tutaan, Medical Officer from Mandaluyong City Health Department, as he discussed about an eye-opening topic for expecting parents, “The Right Nutrition During the First 1,000 Days of A Child” has a profound impact on a child’s ability to grow, learn and thrive—and a lasting effect on a country’s health and prosperity. Next was Pamper’s Registered Nurse and Baby Wellness Specialist, Vergenia Canceran, showed parents a creative demonstration on “How to Change a Newborn’s Diaper” while Dra. Theresa M. Hilario, Pediatrician and Representative of Johnson and Johnson, taught “Ways to Stimulate Baby’s Senses”. Ending the 2-day parenting talk was Annabelle Boteja, Key Channel Supervisor of Coca-Cola, shared the “Safest Drinking Water for the Family”.

Special Attractions

The 5th Baby, Kids & Family Expo Philippines (BKFEP) was filled with various fun and educational activities for the entire family. Kids and Parents where able to get active at the “Wonderland Playground”, sponsored by Bubi Blocks, or be creative at the “Arts and Craft Studio”, sponsored by Faber-Castell, or take part in Interactive Games provided by Nestle Cerelac and Rebisco Bibibons.

Special Features

BKFEP provided a comfortable “Breastfeeding Area”, sponsored by Bosom Buddy and a “Diaper Changing Station”, sponsored by Pampers to give visitors a comfortable and enjoyable event experience

Special Features

BKFEP provided a comfortable “Breastfeeding Area”, sponsored by Bosom Buddy and a “Diaper Changing Station”, sponsored by Pampers to give visitors a comfortable and enjoyable event experience

Special Meet and Greet

The 5th BKFEP offered something very close to the Filipino heart this September, as the Philippines’ beloved bee, Jollibee visited and shared a dance performance with everyone and granted photo opportunities. Other brands brought their loving Mascots to meet and greet visitors from Tempra, Goo.N, Bibibons and Nestle Cerelac.

Baby and Kid Idol 2016

Baby and Kid Idol 2016



Babies grow up so fast, and there’s no way to slow them down! Capturing those precious moments of happiness, creativeness and cuteness is something that they can treasure along their life’s journey. Baby and Kid Idol is a Facebook Photo Contest for babies and kids ages 6 mos to 3 years old since 2014, and has been part of the Baby, Kids & Family Expo Philippines to encourage the proud parents to showcase their baby’s milestone through social media. We like to congratulate the Baby Idol 2016 “Vince Timothy Canovas” and Kid Idol 2016 “Jinsu Kim” and say Thank You to all parents who actively participated in this contest.

The Venue

The 5th Baby, Kids & Family Expo Philippines was held at the Megatrade Hall, SM Megamall, Mandaluyong City, which is strategically located at the heart of Metro Manila. SM Megamall is the largest shopping mall in the Philippines, with a daily foot-traffic of up to 4 million people per day.

Exhibiting Industries


Exhibiting Industries



  • Baby Care Products
  • Hygiene
  • Health Care
  • Diapers
  • Learning Center
  • Education and Learning
  • Accessories
  • Apparels
  • Playgrounds
  • Toys
  • Electronics
  • Furniture
  • Nutrition
  • Beddings
  • Feeding Products
  • Carriages


  • Education and Learning
  • Toys
  •  Apparels
  •  Footwear
  •  Arts and Crafts
  •  Kindergartens
  •  Sports Club and Schools
  •  Ballet School
  •  Martial Arts School
  •  Football Schools
  •  Basketball Schools
  •  Salons & Spas
  •  In and Outdoor Toys
  •  Educational Entertainment
  •  Nutrition
  •  Costumes
  • Hygiene


  • Beauty
  • Nutrition
  • Wellness
  • Household Products
  • Kitchen and Appliances
  • Health Care
  • Insurance
  • Hospital
  • Clinics
  • Diagnostic Centers
  • Safety & Security Providers
  • Tech Gadgets
  • Automobiles
  • Automobiles Accessories
  • Photography
  • Travel
  • Food and Beverages
  • Education Entertainment & Family Parks


  • Maternity Care
  • Maternity Clothing
  • Hosiery & Accessories
  • Wellness
  • Yoga and Health Clubs
  • Prenatal Spa

Exhibitors’ Testimonies

Pampers. We are able to engage one-on-one with parents. Not only we’re able to showcase Pampers but we also hit our sales target. BKFEP is a very successful event.

Mary Grace Sangil
Event Coordinator & Area Leader

This is our second time to join and the response from parents are very warm. We are very satisfied with the outcome of the event and we will definitely join the next Baby, Kids & Family Expo.

Jason Kuh
Brand Manager

We have been an avid supporter of Baby, Kids & Family Expo Philippines for the past three years, cause this is the best place for us to promote our products and engage face-2-face with our customers.

Phillip Liwanag
Sales Representative
Wilkins Water

The event is very helpful especially to new parents because everything is here at the Baby, Kids and Family Expo. This is a must-see event for the whole family!

Marqui Tengco
Sales Representative
Vicks BabyRub

Baby, Kids and Family Expo is one of our great partners. We are very much happy with them as they also provide us with the right target market and we’re able to meet a lot of families in this event.

Aylnn Tenorio-Ganelo
Business Development Associate
KidZania Manila

This is my 4th year in joining the Baby, Kids & Family Expo Philippines. It’s a great opportunity for me as a mom-preneur to meet my direct customers and to interact with my market in person.

Candy Oanes
CEO Emporium

Mediacom Solutions is unique in their approach. They are able to contact the right target market early on. So when we’re here, we are sure that they get the right target audience that we need.

Lorina Tan
Assistant Operation Manager

Tiny Buds

The event is very successful and fun. It’s great place for parents to bond with their children.

Marsha Miagao

Sales Department Head
Kidzooona Philippines




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Mediacom Solution Inc.

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